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08 Sept 2025

Louth ‘mumtrepeneurs’ make the final of top Business Awards

“We are proud to be nominated alongside some of the brightest and best entrepreneurs in Ireland."

Louth-based ‘mumtrepeneurs’ named as finalists in the Small Firms Association National Business Awards 2023

Jenny Diamond, Astrid Hamilton and Fiona Chandler

Nanny Payroll, a payroll company based in Louth has been named as a finalist in the Outstanding Small Business category at the SFA National Business Awards 2023.

The company, which aims to take the hassle out of figuring out ‘nanny tax’ for working parents was founded by sisters Jenny Diamond and Astrid Hamilton, and their childhood best friend Fiona Chandler after the trio conceived the idea while on maternity leave.

The SFA National Business Awards are now in their 19th year and celebrate the achievements of small business in Ireland.

Speaking about the nomination, Jenny Diamond said:

“We are proud to be nominated alongside some of the brightest and best entrepreneurs in Ireland.

"The nomination marks five years of hard work building and growing the business and it is extremely rewarding, not just to get recognition for those efforts, but to get the opportunity to network and learn from other small business owners and industry experts from across Ireland.”

She added:

“There are over 270,000 small firms in Ireland, employing nearly half the private sector workforce. When we sat around my kitchen table five years ago dreaming up the idea for Nanny Payroll, we never would have imagined we would now be considered amongst the most outstanding small businesses in the country.”

For Jenny, the nomination is a particularly poignant acknowledgement of the company’s resilience and strength during Ireland’s pandemic recovery.

“We launched Carer Payroll, our sister company, in the aftermath of the pandemic which highlighted the importance of supporting elderly people to be cared for in their own homes for as long as possible.

“We are proud that we were able to, not just survive but thrive during a time of unique global crisis. Helping working families remains the lifeblood of our brand.

"Whether it’s helping a family claim tax relief for employing a carer or helping a working family employ a nanny, there is no greater buzz than knowing we have made life a little easier for busy families just like ours.”

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