Eirmersive launch PRISM Manufacturing Programme at Dundalk IT

Eirmersive, the leading voice in Ireland for the immersive technology sector, officially launched the PRISM Manufacturing Programme at an exclusive evening reception at Dundalk Institute of Technology (DkIT), attended by programme partners, funders, and manufacturing leaders from across the island of Ireland. 

In early 2026, the programme will engage manufacturing SMEs across the island to explore deep tech applications, such as immersive, Digital Twin and AI technologies, towards improved efficiencies and optimisation of manufacturing processes. 

With strong backing from cross-border partners - including InterTradeIreland, Queen’s University Belfast, Digital Catapult NI, Dundalk Institute of Technology Regional Development Centre and others - PRISM represents a transformative, collaborative pilot approach to advancing digital innovation and competitiveness across the island.

The launch comes following an exceptional day that began with the PRISM Immersive Technology Summit, Ireland’s premier all-island gathering exploring the convergence of Extended Reality (XR), Artificial Intelligence (AI), and Digital Twin technologies. The summit welcomed over 200 innovators, business leaders, and researchers, offering a deep dive into how immersive technologies are transforming key sectors such as manufacturing, construction, health tech, and energy.

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Speaking at the launch, Camille Donegan, CEO of Eirmersive, said: “The energy and engagement we witnessed throughout today’s summit carried seamlessly into this evening’s launch. The PRISM Manufacturing Programme represents the practical next step - moving from discussion to demonstration, and from potential to performance. We’re thrilled to see so many stakeholders coming together to drive real innovation across the island.”

Aidan Browne, Head of Innovation & Business Development at Dundalk Institute of Technology, added: “Today has shown the power of collaboration between academia, industry, and innovation partners. The PRISM Manufacturing Programme will help Irish SMEs embrace immersive technology not as a concept, but as a competitive advantage.”

Earlier in the day, summit attendees experienced powerful keynote presentations and live demonstrations from global leaders including Brian Cooney, CEO of KUKA Robotics Ireland, and Timmy Ghiurău, Innovation Leader at Volvo Cars. Discussions explored how digital twins, XR, and AI are revolutionising industrial workflows, reducing lead times, and creating safer, more efficient production environments.

If you are a manufacturing SME, in NI or the South of Ireland, and you would be interested in registering for the PRISM Manufacturing Programme, visit www.eirmersive.com/prism or contact mark@eirmersive.com.