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06 Sept 2025

Appeal to people in Louth to join in Think Before You Flush campaign

Think Before You Flush campaign

Appeal to people in Louth to join in Think Before You Flush campaign

Clean Coasts is putting extra focus on the bathroom and the Think Before You Flush campaign this year

Clean Coasts, the charity programme run through the Environmental Education Unit of An Taisce, is asking people in Louth to #BreakUpWithPlastic and switch to sustainable, reusable alternatives, to help protect Ireland’s beaches, seas and marine life.

Clean Coasts works with communities to help protect and care for Ireland’s waterways, coastline, seas, ocean and marine life. It thrives to create tangible and immediate improvements to Ireland’s coastal environment, involving thousands of volunteers removing large quantities of marine litter from our coastline each year.

There are currently 44 Clean Coasts voluntary groups in Louth, with Cooley Community Alert, Costa Alainn, Carlingford Tidy Towns, Clogherhead Development, Blackrock Tidy Towns among some of the most active groups.

This year, Clean Coasts is putting extra focus on the bathroom and the Think Before You Flush campaign, which is operated by Clean Coasts in partnership with Uisce Éireann. Think Before You Flush is a public awareness campaign highlighting the problems caused by flushing sanitary products and other items down the toilet. Consequences include blockages in our household plumbing, our wastewater network and littering our marine environment.

Each year, the campaign runs regionally in cities, towns and villages across Ireland. The campaign works with the local community, businesses and schools to promote changes in flushing behaviour through workshops, events and clean ups. The goal of the campaign is to encourage people to always #thinkb4uflush.

Clean Coasts says that items flushed down the toilet, other than the 3 Ps (pee, poo and paper), can make their way to our rivers and oceans. Research has found that one in five adults (21%) in Ireland regularly admits to flushing items down the toilet that contain plastic and are known to cause blockages. These items such as wipes, cotton bud sticks and dental floss can cause detrimental effects on wastewater treatment plants and networks, impacting river and marine environments. 

Ireland has some of the most diverse and spectacular coastlines in the world. However, our excessive use of plastic is polluting our oceans and it is having impacts on our waterways and threatening our marine wildlife and people’s health.

Statistics show that Ireland is the number one plastic waste producer in the European Union, with 65kg of plastic waste per person produced each year, as well as being the country with the fifth lowest recycling rate.

The #BreakUpWithPlastic initiative aims to raise awareness of the impact of plastic pollution on our planet and marine environment by asking people to stop opting for single-use plastic.

Speaking about the campaign, Sinead McCoy, Clean Coasts said, “Clean Coasts are highlighting ways that we can all try and reduce plastic in our lives.  As we know single use plastic is an immense waste issue that creates a vast array of issues for our world, so a move to more sustainable and reusable items can have a real positive impact on the world around us.”

Sinead continued, “We realise it can be difficult to make the break from single use, so for anybody starting the journey towards new, reusable, long-lasting loves, we have tips and hints on our website to get you started.”

Talking about the size and scale of the problem associated with flushing the wrong things down the toilet, Tom Cuddy, Uisce Éireann said: “Everyday people flush items such as wet wipes down the toilet instead of simply putting them in the bin. This causes blockages in our network, pumping stations and wastewater treatment plants.

"Recent studies have found that two out of ten people admit to flushing inappropriate items down the toilet such as wipes, dental floss, tampons, cotton buds, cigarette butts.  It is no surprise therefore that we are clearing thousands of blockages from our wastewater network every year, a significant proportion of which are caused by wipes.”

Tom continued: “People are using single use plastics at home and in the bathroom more than ever. However, it is important that we dispose of such items like wipes correctly. A simple solution is to only flush the 3 P’s – pee, poo and paper - down the toilet and throw wipes and other sanitary products in the bin."

Learn more about the Think Before You Flush campaign at https:// thinkbeforeyouflush.org/ 

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