Louth based Muchgrange Farm launches in SuperValu stores

Muchgrange Farm from north Louth is one of 25 new food and drink producers now launching their products in selected SuperValu stores across Ireland, following their completion of the Food Academy programme.

This marks an exciting new chapter for Muchgrange Farm as they bring fresh, locally made artisan gelato to selected local SuperValu stores.

Muchgrange Farm is a family-run business in County Louth, rooted in generations of sustainable farming. Since 2019, they have crafted small-batch artisan gelato using milk from their own grass-fed cows. 

SuperValu says that the launch highlights the growing impact of the Food Academy in shaping Ireland’s food innovation landscape. By supporting new and growing producers, it says the programme not only cultivates entrepreneurship but also strengthens Ireland’s vibrant food culture and ecosystem. It ensures that consumers have access to a diverse range of local, high-quality products while nurturing the creative, sustainable, and forward-thinking brands that will define the future of Irish food & drink.

The Food Academy, now in its 12th year, is a partnership between SuperValu and the Local Enterprise Office & is the only accredited producer development programme in Ireland, from Technological University Dublin (TU Dublin). Food Academy offers participants a Certificate in Food Entrepreneurship and a robust combination of mentoring, industry insights, and retail strategy.

Gabrielle and Michael John Hanlon, Founders of Muchgrange Farm, said: “The Food Academy has been instrumental in helping us grow. Their support has provided invaluable expertise, from product development to branding and marketing, allowing us to reach a wider audience while staying true to our roots.

"Thanks to the Food Academy, we’ve gained the confidence to expand our range and share the unique flavours of Muchgrange Farm with more people across Ireland."

Read also: Funding awarded to eight local biodiversity projects in Louth

Through expert-led workshops and direct engagement with the Food Academy team, producers refine their products and build the skills needed to succeed in a competitive retail environment. The programme’s results speak volumes: Food Academy products have exceeded €260 million in retail sales, with a projected €30 million in sales for 2025 alone.

Luke Hanlon Managing Director SuperValu said: “SuperValu proudly supports local Irish businesses, working closely with Food Academy participants to drive strong product launches and customer engagement. This year’s participants will get valuable exposure to connect with shopper and showcase their brands.

"We’ve seen firsthand how the Food Academy helps innovative food and drink businesses thrive. The exceptional quality and taste of the products year after year, showcases Ireland’s incredible talent and passion. As the food sector evolves, the Food Academy remains at the forefront – fostering innovation, empowering entrepreneurs, and building a more resilient, sustainable industry.

"It’s more than a programme; it’s a movement shaping the future of Irish food. We look forward to seeing this year’s participants make their mark and continue Ireland’s rich tradition of food and drink innovation.”