Dundalk Institute of Technology unveils new outdoor advertising campaign

Dundalk Institute of Technology (DkIT) says it was "thrilled" to recently unveil its new outdoor advertising campaign which can be seen on billboards and bus stops throughout the Northeast.

This campaign which focuses and captures what students have described as their feelings on being educated in the Institute, depicts their feedback on DkIT "feeling like a journey, growth, opportunity, the future and passion".

The campaign features local students who are pursuing degrees, Robyn Woods who is studying for a Bachelor of Civil Engineering, Micheal Traynor for a Bachelor of Mechanical Engineering, Naomi Uamai for a Bachelor of Arts in Business and Technology, Fayaz Khalid for a Bachelor of Science in Software development and Lane Galvin who is completing a Masters in research in Midwifery.

The campaign was created around DkIT’s students and how DkIT is much more than a place of learning; it’s a place of growth that supports each students’ individual needs. 

In comments on the new campaign, DkIT said, "As stated by the great Albert Einstein, 'The value of a college education is not the learning of many facts but the training of the mind to think.' DkIT prides itself on seeing the individual and supporting students’ personal growth as they develop within an educational community.

"The Institute strives to create a safe and supportive environment where everyone can reach their full potential to participate and contribute to life and society."

DkIT currently hosts students from over 47 different countries, and the Institute says it is proud of this rich diversity within its student cohort which lends itself to all student’s cultural experience within DkIT’s community.

The Institute says it confidently offers "a first-class teaching & learning environment and is renowned for offering a memorable college experience which includes high quality education from award winning and highly regarded practical courses that leave students work-ready and extremely employable for their selected industry". 

DkIT says that lots of factors contribute to students’ success in the Institute, including the open-door policy for students, small class sizes and an academic strategy focused on practical work skills and employability. The Institute says it is proud to report that 91% of DkIT graduates over the last five years are in employment or in further education within six months of graduating.