Louth business women gather for an 'AI on Your Terms' event

A large number of women in business from across Louth gathered at the Fairways Hotel, Dundalk, on September 11th for AI on Your Terms, an interactive event hosted by Network Ireland Louth.

The session, led by marketing strategist and consultant Tamara Howard, gave attendees a no-jargon, practical introduction to how artificial intelligence can be used to boost productivity and marketing impact in everyday business.

Rather than presenting AI as a distant, expert-only technology, Tamara reframed it as a navigator’s toolkit—something any business owner can use with confidence. Attendees were shown how to:

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 - Write stronger, clearer prompts to get useful results.

 - Repurpose content across platforms to save time.

 - Use AI tools to improve research, productivity, and marketing campaigns.

 - Apply simple guardrails around privacy, accuracy, and tone of voice.

The workshop mixed live demonstrations with hands-on exercises, giving participants a chance to experiment with tools directly from their phones.

Key takeaways included a repeatable workflow—brainstorm → draft → validate → ship—and the reminder that AI is an ideas tool, not an answers tool.

Tamara outlined shifts expected in the next 12–18 months, including more integrated AI in everyday apps, agentic AI systems that can execute tasks with light oversight, and the growing importance of data accuracy and governance.

Network Ireland Louth President, Nicola Connolly Byrne, said: “Our members are curious about AI but also cautious.

"This event gave them clarity, confidence, and a set of practical tools they can use immediately. It was about empowerment, not overwhelm.”

Network Ireland is a progressive, dynamic organisation supporting the professional and personal development of women.

With over 1,200 members and a strong nationwide presence, the group holds regular events, workshops, and networking opportunities that promote empowerment and leadership for women in business.

They are always open to new members joining, who can avail of all the supports and benefits available. It doesn’t matter if someone is an established businesswoman or just starting out on their entrepreneurial journey.

To join Network Ireland, go to www.networkireland.ie and ‘become a member.’