Louth County Council reps travel to New York for St Patrick's Day
The local authority's representatives met with Tourism Ireland in New York
Representatives from Louth County Council have travelled to New York as part of the St Patrick's Day celebrations.
As part of the visit, the local authority met with Tourism Ireland to discuss opportunities for the county.
The council were represented by Cathaoirleach of the Ardee Municipal District, Cllr Dolores Minogue as well as senior Louth County Council management, including Chief Executive David Conway.
They were briefed on Tourism Ireland's promotional programme in the United States.
Alison Metcalfe, Tourism Ireland’s Head of North America, said: “We were delighted to meet with the representatives of Louth County Council and to have the opportunity to brief them about the extensive promotional programme we are undertaking in the United States this year.
The US remains an extremely important market for tourism to Ireland – in terms of revenue and visitor numbers. Visitors from the United States tend to stay longer, spend more and tour extensively around our regions.
“Our St Patrick’s Day programme included a major programme of media, travel trade and consumer promotions. Our aim is to remind American holidaymakers that Ireland offers the warmest of welcomes and great fun, as well as wonderful scenery and heritage. We are taking every opportunity to capitalise on Ireland’s heightened profile around this St Patrick’s Day period.”
Funded by the Local Democracy Reporting Scheme.