The story of Dundalk Football Club has gone global with the posting of a YouTube video produced on the club’s behalf by team sponsors Fyffes.
The video, which was uploaded to YouTube and formally launched by Fyffes Ireland managing director Gerry Cunningham at a reception held in their premises in Swords last weekend has already been widely acclaimed by team members and officials, many of whom star in the production.
Long-standing supporters of the Dundalk club, Fyffes undertook to fund and oversee the production seeing it as a measure that would help bring the story of the club to a new and younger generation of football enthusiasts, here and overseas.
Focusing in large measure on the sense of spirit, enthusiasm and commitment that exists amongst players, supporters, officials and the people of Dundalk generally – qualities that have helped it overcome adversity and rise to become one of Ireland’s premier clubs - the 2-minutes 30-seconds long production captures in every detail what Dundalk FC means to the town and those who take pride in its performance.
In light of their recent EA Sports Cup success, their performance in the current league itself plus their distinguished record of success in competitions generally and the possibility of a place in European competition next year, it is hoped that the video will help the club broaden its fan base whilst being an important communications link that domestic and overseas audiences can access.
According to Fyffes Ireland managing director Gerry Cunningham, himself an avid Dundalk FC supporter, the production will place the club in the premier league in terms of its online communications, putting it on a par with major UK and Continental clubs who use YouTube as an avenue in reaching out to supporters wherever they may be.
In a comment, Dundalk club manager Stephen Kenny said ‘the video will be invaluable in appealing to players and fans alike, in marketing the club and the various sporting and sponsorship opportunities it offers, and in positioning it in the minds of our supporters and opponents, as the case may be.’
The video can be viewed on YouTube via the following link