Council unveils rebranded ‘Visit Louth’ to showcase county’s legendary appeal

Louth County Council has introduced the newly rebranded Visit Louth, featuring a refreshed logo, tagline, and website designed to showcase Louth as a must-visit destination in Ireland.

With its new slogan, ‘Out Here, It’s Legendary!’, this initiative celebrates Louth’s rich heritage, breathtaking landscapes, and thriving local culture.

A spokesperson said:

"Louth has long been a hidden gem, offering visitors an array of unique and authentic experiences - from ancient myths and historic landmarks to stunning coastlines and lively towns.

"The newly designed Visit Louth website (www.visitlouth.ie) enhances the visitor experience, providing an engaging, user-friendly platform that highlights the county’s best attractions, activities, and hospitality.

"The redesigned Visit Louth logo is inspired by the county’s rich heritage, scenic beauty, and vibrant communities. Featuring a modern and welcoming design, it captures Louth’s storied past while embracing its promising future as an emerging tourism destination.

"The new Visit Louth website serves as a comprehensive digital hub that aims to inform, inspire, and connect visitors with the best experiences the county has to offer. Key features include:

• Curated guides to top attractions, from the historic sites of Drogheda and Monasterboice to the scenic Cooley Peninsula.
• Local insights and travel itineraries tailored to various interests.
• Recommendations for accommodation, dining, and activities.
• Up-to-date event listings, festivals, and cultural highlights.
• A seamless, mobile-friendly design for easy trip planning on the go.

"Over the years, Louth has strengthened its position as a leading destination in Ireland’s Ancient East by investing in heritage sites, outdoor activities, and cultural tourism. The success of walking and cycling routes, alongside the rise of food tourism, has drawn more visitors, thanks to the county’s rich culture, creativity, and traditions.

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"With a fresh look, a new voice, and an upgraded digital home, Visit Louth invites everyone to explore everything this legendary county has to offer.

"Plan your trip today at www.visitlouth.ie and be a part of the story!"

Sabhbh Ní Mhaolagáin, Tourism Officer for Louth County Council, said: "Louth has always had a remarkable story to share, and now we have the perfect platform to showcase it to the world. Whether visitors are drawn by our ancient heritage, scenic beauty, or the buzz of our towns and villages, they’ll find all the inspiration they need on our new website. ‘Out Here, It’s Legendary!’ isn’t just a tagline—it’s a call to explore, experience, and fall in love with Louth."

David Conway, Chief Executive of Louth County Council, welcomed the launch, stating: "Tourism plays a crucial role in Louth’s economy, supporting local businesses and communities. This rebrand reinforces our commitment to making Louth a top-tier destination. With its legendary history, breathtaking landscapes, and vibrant culture, Louth has so much to offer visitors, and we are proud to provide a modern, engaging way for them to discover it. We encourage visitors from near and far to explore all that Louth has to offer and become part of our story."