Louth County Council representatives meet with Tourism Ireland executives in New York

Tourism Ireland briefed the delegation on the extensive promotional programme in the United States for 2018

Tia Clarke

Reporter:

Tia Clarke

Email:

tia.clarke@dundalkdemocrat.ie

Louth County Council representatives meet with Tourism Ireland executives in New York

Representatives of Louth County Council in Tourism Ireland's offices in New York

Representatives of Louth County Council, travelled to New York for the St Patrick’s Day period and met with senior executives from Tourism Ireland yesterday. 

They were briefed on Tourism Ireland’s extensive promotional programme in the United States for 2018, which is in full swing right now.  

The United States is the second-largest market for tourism to the island of Ireland. Tourism Ireland recently launched a new strategy to continue to grow tourism from the United States, setting out ambitious targets which will see the island of Ireland welcome 2 million American visitors per year by 2021, representing growth of +23%; and will see revenue generated by American holidaymakers increase by +33%, to €1.37 billion per year. 

“We were delighted to meet with the representatives of Louth County Council and to have the opportunity to brief them about the extensive promotional programme we are undertaking in the United States this year,” said Alison Metcalfe, Tourism Ireland’s Head of North America,

“Last year, we welcomed a record 1.83 million North American visitors to the island of Ireland. In 2018, we are confident that our strategy – combined with more airline seats than ever before from the US, as well as the strength and competitiveness of the vacation experience right around the island of Ireland – will deliver further growth. Our aim is to deliver a +5% increase in visitor numbers and +7% increase in revenue from North America in 2018.

"St Patrick’s Day traditionally marks the real start of the tourism season for us; our aim is to bring a smile to the faces of people everywhere and to convey the message that Ireland offers the warmest of welcomes and great fun, as well as wonderful scenery and heritage. We are using every opportunity to capitalise on Ireland’s heightened profile this week; the saturation coverage about Ireland at this time of year – across the airwaves, in newspapers and digital media – is an invaluable boost for our overall tourism marketing drive in 2018." 

Over the coming days, Tourism Ireland will participate in and promote the island of Ireland at a range of St Patrick’s Day events across the United States.

Numerous landmarks and iconic sites across the US will participate in Tourism Ireland’s Global Greening initiative to celebrate St Patrick and Ireland.