Search

24/10/2021

Dundalk FC video trilogy reaches one million views

Viral success

Dundalk FC video trilogy reaches one million views
By Ian Cameron ian.cameron@dundalkdemocrat.ie @IanAlexCameron

A three-part series of short online videos telling the story of Dundalk FC has exceeded all expectations by attracting a gross audience of close to one million viewers across YouTube, Facebook, Twitter and various sporting websites.

Since it went live just weeks ago, the most recent installment in the trilogy produced by club sponsors Fyffes entitled ‘The Captain’s Armband’ has attracted some 500,000 views alone, indicating a rise in popularity and a growing interest in the Club amongst those intrigued by its emergence as the 'new boy' of European football.

Intended to parallel Dundalk FC’s participation in the UEFA Champions and Europa Leagues – following their successive 2014 and 2015 SSE Airtricity League titles – viewing results, which are still rising, show that all three productions have, to date, played their part in the overall target of introducing the club to an international audience.

Commenting, Fyffes marketing manager Emma Hunt-Duffy said:

‘From the outset, our intention was to showcase our partnership with Dundalk FC as a positive demonstration of community involvement.

“I am thrilled that we have achieved that goal.’

'The Captain's Armband' can be viewed on YouTube.

To continue reading this archived article for FREE,
please just kindly register and/or log in.


Registration is absolutely 100% FREE and will help us personalise your experience on our sites. You can also sign up to our carefully curated newsletter(s) to keep up to date with your latest local news!

Register / Login

Buy the e-paper of the Donegal Democrat, Donegal People's Press, Donegal Post and Inish Times here for instant access to Donegal's premier news titles.

Keep up with the latest news from Donegal with our daily newsletter featuring the most important stories of the day delivered to your inbox every evening at 5pm.