Fiona’s love of shoes leads to a new career

A LOCAL woman has seen her love of shoes lead to a new career.

A LOCAL woman has seen her love of shoes lead to a new career.

Fiona Halliday, from the Knockbridge Road in Dundalk, recently launched the online shoe store and is hoping to quickly build the business up.

With unique flats, midis, heels, wedges and booties, has everything the modern woman could possibly need to look the part, whatever the occasion.

Fiona has been working closely in recent months with designers in China to create an eye-catching range of shoes that she hopes will one day become as big as Jimmy Choo.

Explaining how the business came about, Fiona said: “I moved to China about five years ago to work with PPH International.

“I worked there for about four-and-a-half years but I’ve always wanted to open my own business and I’ve now taken the chance.

“I’ve worked in project management in the past and did a lot of sourcing. Shoes have always been my passion and I noticed it was so difficult to get something different that had a really good quality and that’s how the idea of Trixi Belles came about.

“I started last September to work on it and the launch was then held in Dublin at the start of April,” she said.

There was a large local contingent involved in the launch too. Sinead Hand from Reflections in Clanbrassil Street and Darlene Quigley from Cut n’ Crew, also in Clanbrassil Street, handled the make-up and hair while three of the shoe models were also from Dundalk.

Since then Fiona has been trying to get word about the site’s existence out there but she insists it’s a case of so far, so good.

“It’s going good so far. I’m moving back to Ireland at the end of May and there’s a lot I need to do to push it but the reaction so far has been very positive.”

Fiona works closely with the design house to come up with the concept for the shoes and she insists they are all finished to the highest of standards.

“The shoes are manufactured at the same level as Jimmy Choos.

“They are very, very high end but we can cut out a lot of the cost elements and that’s what I hope will make them so attractive to customers.

“There has been a lot of interest in them so far and I’m very excited about the reaction.”

Fiona hopes to have at least another seven designs available on the site in the next couple of weeks while there are also 20-25 styles in the pipeline for autumn/winter.

She even has plans to sell bags down the line as well.

The name Halliday has a proud association with shoe-making in this area and while Fiona is no relation, she could well ensure that the name Halliday and Dundalk are synonymous with shoe-making once again.

To see Fiona’s range visit

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