Apache Pizza celebrates expansion which will take place over the next ten months

Apache Pizza is to create 125 new jobs in a significant expansion of its operations in the next 10 months

Apache Pizza is to create 125 new jobs in a significant expansion of its operations in the next 10 months

New store openings in 2012 include Kilkenny, Dundalk, Newbridge, Blessington, Tramore, 6 stores in the Kingdom of Kerry since last October and an additional store in Galway (Salthill). In the next 3 months it is planned to open in Navan, Baileborough, Rathkeale and re-opening Carrick-on-Shannon after closing in the floods of 2010 + some undisclosed sites. This represents a 28% growth in the business & substantial shift in market share of the Brand.

Since March 2011 Sales have increased by 36% after slashing our prices by 40% to come into line with International Pizza prices ‘For some reason Ireland & UK pizza prices were over inflated so we took the risk & reduced & simplified our prices with the Any Pizza Any Size €9.99 offer’ declares Robert Pendleton MD and Founder.

Apache Pizza intends to grow during this recession by its introduction of affordable pizza prices for new discerning customers, creating jobs and opportunities around the country by opening new stores. Finding operators, which is the keystone to successful Franchising tends to be easier in a recession as ‘people are more likely to roll up their sleeves and get stuck in’ said Robert Pendleton.

From its production facility based in Balbriggan, North County Dublin, Apache turns out over 160,000 pizza dough balls a month. It uses Irish sourced food products whenever possible in all its stores, which now employ over 800 people nationwide.

‘we are currently looking at keeping prices down while further improving the high quality pizzas with a new range of flavored bases & low calorie options & declarations. The €9.99 highest pizza price has shown that this works both for our customers and our owner operated franchisees” Robert explained.

“It is true that sales trends change in a recession but by keeping up with changing consumer trends & gaining consumer trust you can develop greater market share so it’s not all doom & gloom’ – Robert added…