DCSIMG

IMC objection indicates the challenges facing new cinema plan

The Harvey Norman Building in the Dundalk Retail park where planning permission has been granted for a Cinema

The Harvey Norman Building in the Dundalk Retail park where planning permission has been granted for a Cinema

An Bord Pleanála’s decision to grant permission to build a seven screen cinemas at the Dundalk Retail Park will make grim reading for management at IMC Dundalk.

In its objection to the plans for the new cinema at Dundalk Retail Park, IMC Dundalk, stated that its own attendance numbers were down from 11% from the peak in 2007.

According to its own figures, 246,829 tickets were bought in 2009. In 2012, admission declined to 212,864.

Projected figures for 2013 showed a further decline to 210,000.

In relation to these figures, IMC state: “The reality of these figures is that the operation of an additional cinema less than 3km from the established cinema is simply not viable.

“There would be a gross over supply of cinema seats that would serve to unbalance the established town centre, drawing footfall from the retail core.”

The cinema opened in 1999 and currently employs twenty people.

Local management of IMC Cinema and its headquarters in Dublin said that they had no comment to make to the paper when we contacted them regarding An Bord Pleanála decision to grant planning permission for the retail park cinema.

The planning authority rejected appeals submitted from the Marshes Shopping Centre – who have applied for planning permission for a cinema in the town – and IMC Cinema.

IMC Cinema has also submitted appeals against the Marshes plans to build a cinema. This decision is still to be decided by An Bord Pleanála.

 
 
 

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