Diageo make kind donation to The Birches

Diageo Ireland has announced that it is awarding The Birches Alzheimer’s Day Care Centre and Women for Action on Disability and Equality €5,000 in funding to help support activities.

Diageo Ireland has announced that it is awarding The Birches Alzheimer’s Day Care Centre and Women for Action on Disability and Equality €5,000 in funding to help support activities.

Three other groups, Dromintee Jonesborough Senior Citizens and Less Abled, Clan na Gael GFC and Dundalk Salmon Hatchery have each benefitted from €1,000 in funding also

The award has been made through the Diageo Ireland “Gifted” programme which is now in its second year.

The Gifted programme, which runs on an annual basis, allows Diageo employees who volunteer with local community groups or charities to nominate these groups for a donation from the company, whose brands include Guinness, Baileys, Smirnoff and Smithwicks.

The applicants had to provide details of how a donation would be put to good use by their respective group or charity. All of the nominations were then considered in detail by Diageo Ireland, with Business in the Community independently assessing the applications. Finally, a total of 18 groups were chosen, with ten groups receiving €1,000 and a further eight receiving a grant of €5,000.

The Gifted programme has awarded a wide selection of charities and community organisations, and the successful organisations are based in Dublin, Meath, Louth, Waterford, Kilkenny, Cavan, Cork and Laois.

James Larkin, Craft Technician in the Great Northern Brewery and member of the organising committee Women for Action on Disability and Equality (WADE), commented: “I am delighted that this group was selected for an award under the Diageo Gifted programme. As the group represents women with disabilities, organising accessible facilities and transport often involves significant extra costs to a voluntary group. WADE’s mission is to seek significant improvements in the living conditions and lifestyle choices of women with disabilities and impairments. This gift will help us as we strive to achieve this.”

Eamon Murphy, Brewing Technician in the Great Northern Brewery and a leading activist for The Birches Alzheimer’s Day Care Centre, said: “We are delighted with this award because we can now make our garden area a much safer and more accessible area for our clients. The group works with clients, from Dundalk and the surrounding areas, that have Alzheimer’s and also with their families.

“The award is a great boost to us because in these economic times it is very hard to raise the money we need to keep providing the service we do.”

Aidan Crowe, Operations Manager at the Great Northern Brewery, added: “Gifted has been created to recognise the work that many of our employees do, on a voluntary basis, with charities and community groups in their localities. Diageo employees are making a strong contribution through their voluntary work, and through the Gifted programme Diageo Ireland is echoing this contribution.