Emma Lennon and her son Shane (11 weeks) from Dundalk meeting rugby star Dave Kearney on the National Dairy Council stand at the Ploughing.
Emma Lennon and her son Shane (11 weeks old) from Dundalk got to meet rugby star Dave Kearney on the National Dairy Council stand at the Ploughing.
Professional rugby icons Rob and Dave Kearney made a special appearance to support the NDC’s new Powered by Dairy campaign.
The campaign features behind-the-scenes footage of Rob & Dave trying their hand at a variety of new and different types of exercise and sport, filmed in partnership with the Irish Institute of Sport.
“This is an entertaining but informative campaign which uses social media and the digital arena to bring sports enthusiasts on a journey, to learn about the importance of muscles and bones to their strength and performance; the role of protein in building and maintaining muscle; and the role of milk and dairy in sports nutrition,” says Ms. Kavanagh, Chief Executive, National Dairy Council.