Dundalk company step up campaign

Within the coming months, Dundalk-based banana importer Fyffes will intensify its campaign of support for UNICEF’s polio vaccinations programme by introducing two new elements that will provide an opportunity for customers, children and members of the public generally to become involved in efforts to immunise young children in those countries where the deadly virus still poses a major health risk.

Recently the company’s managing director Gerry Cunningham and sales and marketing manager Emma Crewe returned from a four-day mission to Nigeria where they had gone to gauge the extent of the polio problem in that country and to view the administration of a vaccinations programme being carried out by UNICEF supported by funding from Fyffes.

Coming soon will be an in-store element to be carried out in conjunction with Dunnes Stores, SuperValu and other retailers that will give customers the opportunity to support the work through their purchase of the Freddy Fyffes bagged banana product and a schools-based initiative whereby primary pupils can contribute to the cause.


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