Ardee could benefit from the business spin-off which is likely to be generated by the Giro d’Italia international cycle race which will go through Dundalk on 11 May.
About 250 million people in 171 countries will see the race and thousands of people are expected to converge on Dundalk and the rest of the county for the event.
This is the world’s second biggest cycling race, the biggest sporting event this country will have seen in years, and the only sprint stage here in the Republic will take place in Dundalk.
Every guesthouse from Dundalk to Ardee and Dunleer is likely to benefit from the event which has received little or no publicity from Failte Ireland, so it will be up to local people to make the best of it.
Ardee Town Council has encouraged local businesses to get involved and be aware of the potential tourism benefits.
At its March monthly meeting councillors pointed out that Ardee is already twinned with the Italina town of Nettuno and this should be highlighted during the race.
The Giro’s choice of an Irish grande partenza is historic and Dundalk and mid-Louth will be on view through the the global television broadcast the Giro attracts.
The Giro d’Italia has its Big Start in Belfast on Friday 9 May and will go through Dundalk on Sunday 11 May.
This is Stage 3 the Armagh - Dublin Road Stage.
Dundalk has secured the only sprint of the southern Ireland leg of the race which will also take in the red jersey.
The town has also been confirmed as a TV hub, ensuring live streaming of the race to a global audience of 250 million people and will also feature a tourism package including Cuchulainn’s Castle.
It will pass through Castlebellingham and Kilsaran and on to Drogheda.