Three 10-feet-high billboards have been erected around the town, advertising that your pound goes further in Dundalk
Speaking to the Dundalk Democrat Mr. Malone said that
“This is what is needed to give the town a chance. It’s tough times, really tough times. Sterling will help. We are giving customers good value for their sterling and the parking meters on the town are even taking sterling now.
Shops are giving good value for money, Madame Kay boutique is offering 1.25 euro for each pound.”
Most of the shops on Clanbrassil Street, in the Marshes Shopping Centre and elsewhere around the town have welcomed this new initiative but Mr Malone says that they cannot force businesses to take sterling.
“We can only advise shops to join this new initiative.
It is up to them to put signs up and advertise and it is up to each individual shop whther they will take sterling or not.
However we would encourage shop owners to encourage all their neighbours to do so as it will creative a postive situation.”
“Over the past few months we have seen an increase in the amount of customers. Harry Trainor, Manager of the Marshes has reported a 8 per cent rise in sales in June compared to June of last year.
Statistics for July and August have not been calculated yet but the final figures should be over 10 per cent which they are delighted with.”
Along with the billboards, Mr Malone says that shopkeepers will be given miniature versions of the signs to display in their windows in order to attract customers.
“This could be very good for the town.”
Retail sales have fallen by more than 20 per cent since 2008 so one can only hope that this new incentive brings new life to the town where the jobless rate is currently 19 per cent and the recession has left one in five stores vacant or for sale.
The new incentive has attracted the attention of multinational media corporation Bloomberg who were seen filming in town yesterday, Monday 27th August.