Louth County Council ‘s latest intiative to tackle Gun Litter, ‘Bin It Your Way’ got a mid campaign boost at the Marshes Shopping Centre Dundalk last week.
The event was a riot of colour with the eye catching ads displayed on Gum Litter Taskforce (GLT) ad-bikes and a GLT media bike.
The ‘Bin It Your Way’ campaign is in its third year and promotes the correct disposal of gum litter in a fun and energetic way.
A survey conducted at the end of last year’s campaign showed a baseline reduction in gum litter of 33% and a post campaign attitude survey found that 93% of people believe that disposing of gum irresponsibly is littering.
Latest figures from the Department of the Environment’s 2013 National Litter Pollution Monitoring System Report also show that gum litter continues to decrease from 30.79% in 2008 to 15.32% in 2013.
Speaking at the event in Dundalk last week , the Cathaoirleach of Louth County Council, Councillor Oliver Tully, said: “I am delighted to support this initiative and to encourage the public to ‘Bin It Your Way’. Littering of any sort is unacceptable and this campaign has been very successful in promoting this message. We are very proud to be a part of such an important campaign”.
Mr Willie Duffy of Dundalk Tidy Towns also voiced his support and re-iterated that fact that any kind of litter is unacceptable on the streets of Dundalk or anywhere else in the county.
“Gum litter in particular presents a huge challenge to local volunteers who pro-actively do their best to keep our town clean. So next time, a little thought could spare a lot of effort.”
Aisling Sheridan, Environmental Awareness Officer with Louth County Council, was keen to remind people that chewing gum waste, not disposed of correctly also attracts a €150 fine.
“At the campaign boost gum wraps were handed out free of charge to the shoppers in the Marshes and these will continue to be made freely available to shoppers, during the month of August.
Paul Kelly, chair of the GLT said: “This campaign has a simple but important message that we want to communicate in a fun and memorable way. The GLT work closely with local authorities around the country to ensure that used gum is disposed of in a responsible manner.
“Today we introduced our interactive app that people can play while out and about on the streets which will prompt people to think about their own behaviour and attitude to gum litter.”
The “Bin It Your Way” game is available free to download from the App store and Google Play.