Louth men prepare for the month when moustache is king and knowledge is power by offering up their upper lip as a billboard for men’s health.
The Irish Movember campaign is back for its fifth and biggest year yet.
Irish Mo Bros can simply register at Movember.com, start the month clean shaven then have the remainder of the month to become purveyors of knowledge and fine moustaches, all to raise awareness and funds for men’s health.
All the money raised in Ireland goes directly to the Irish Cancer Society’s initiative, Action Prostate Cancer.
Movember is not just for the boys. Girls can get in on the action by taking on the role as a Mo Sista for the month and encouraging the men in their life to grow the Mo. Remember, behind every great Mo Bro is an even greater Mo Sista.
Last year 15,500 Mo Bros and Sistas raised over 1.7 million euro for men’s health in Ireland with over 854,000 Mo Bros and Sistas raising 92.4 euro million worldwide.
At the end of the month, Mo Bros and Mo Sistas celebrate their mighty Movember journey by throwing their own Movember parties or attending one of the famous Gala Partés held in Dublin, Cork, Galway, Sligo and around the world.
Movember’s Global Action Plan (GAP) aims to accelerate prostate cancer outcomes by bringing together the best researchers from around the world. GAP facilitates a new and unprecedented level of global research collaboration, not previously seen within the prostate cancer community.
Movember Ireland country manager Neil Rooney said,
“Knowledge is most certainly power and over the last five years we’ve seen the number of Mo Bros, and Mos grow exponentially. Movember continues to create talk around the issue of Men’s Health.”