THE CDiscount at Dearey's Clanbrassil Street Dundalk is running a Christmas promotion in conjunction with St Vincent de Paul called "Help with Heat".
The promotion runs until Christmas eve and they expect to donate between 2,000 and 3,000 bales of briquettes to SVP.
The briquettes will be distributed to families and the elderly for Christmas and during the month of January.
For every 20 euro spent by customers during the promotion, CDiscount will donate a bale of briquettes to SVP.
For example if customers buy a TV worth 500 euro, 25 bales of briquettes would be donated. To maximise the success of the promotion, CDiscount are guaranteeing to match any price on any product from any other retailers north or south of the border.
The promotion covers all of the CDiscount range including TV's, laptops, HiFi, toys, bikes, wine/champagne, ladies/gents and children's fashions.
CDiscount opened in Dearey's in June 2010 and since then has received huge support from local people for its range of top brand products at discount prices. CDiscount are open seven days a week from now until Christmas.
Meanwhile, Dundalk SVP would like to thank all the public for again supporting their annual appeal.
Liam Reilly area president for the society was again overwhelmed by the generous donations received throughout the area culminating in a much needed €60,000 injection into the society which is trying to cope with increasing demands for its services.
The society is busy preparing for the Christmas period and is appealing for donations of food to its temporary premises Lifestyle Sports on Clanbrassil Street where it will dispense the food parcels before Christmas.
The society would like again thank the priests of the diocese for affording the opportunity to speak at masses and for the public in responding to their call for assistance.
The society wants to take the opportunity to wish everyone a happy, holy and peaceful Christmas and every good wish for 2011.
"The Society has faced enormous pressure this year due to rising unemployment," said president Liam Reilly who is also a member of Louth County Council.
"The cost of utility bills and the increasing pressure from these providers have further strained the society's resources.
"This year the society will face its most difficult period as we grapple to help those in need.
"Month on month the society has seen a steady increase in the rise for its services and this is before Christmas, our busiest time.
"The society as always is appealing to the people of mid-Louth, Dundalk, and north Louth to help us help those in need.
"The financial crisis as hit some families like a tsunami and rising debt that is left in its wake is staggering.
"Loan sharks are circulating on preying on the vulnerable people," he said.
St Vincent de Paul volunteers are under huge pressure leading up to Christmas due to the level and complexity of the problems they are facing. Calls to the society's regional offices are up 35 per cent on last year. Many of the families and individuals now in need of help would never have considered approaching the society previously.and volunteers are aware there are more cases.