Demo togged out in a fancy strip

Joe Carroll

Reporter:

Joe Carroll

Demo togged out in a fancy strip
This paper looks good in its new suit. Big change from the time its outer layers were covered in advertisements and, as with the cars rolling off the Henry Ford production line, black was the only colour. But it served its purpose then and was popular, readers, never having heard of the word ‘internet’, needing to buy a copy if they wanted to know what was going on.

This paper looks good in its new suit. Big change from the time its outer layers were covered in advertisements and, as with the cars rolling off the Henry Ford production line, black was the only colour. But it served its purpose then and was popular, readers, never having heard of the word ‘internet’, needing to buy a copy if they wanted to know what was going on.

Like all other pages, this one takes on a fresh look. Much the same lay-out, but new type faces, a strapline that reads better than the last one and a changed colour scheme for its name.

Another plus, as most would see it: verbosity has been given the red card. Not longer can four or five words be employed when one or two would suffice. There’s a word-count which has to be adhered to.