Irish forecourt convenience retailer Maxol announced on Monday that the company is supporting DKIT’s Global Project for the second successive year.
DKIT’s Global Project is a comprehensive 12-week student programme, which involves marketing students from Dundalk IT and universities in the USA and Melbourne joining together to work as part of an integrated team on a commercially focused brief.
The students have been working on the project over the past three months and have just arrived in Melbourne where they will present their proposal “Melbourne as a knowledgeable city’ to the client at Melbourne RMIT University.
The students have put their efforts into encompassing a global communications strategy, which solely focuses on representing Melbourne as a ‘Knowledgeable City’ for product launches, business summits and conferences. The students will also travel to Sydney for a weekend before returning to Ireland on 30th May following a ten-day trip.
John Sisk, Marketing Lecturer, and Programme Director at DKIT commented on Maxol’s support of the Global Project:
“We are extremely grateful and appreciate the support that Maxol and CEO Tom Noonan has given our Global Project. This innovative approach to real and meaningful learning is an example of how technology connects global businesses through different time zones. Students get to experience stringent deadlines, which will prepare them for real life situations in the future.”
Tom Noonan, CEO, The Maxol Group added, “ As DKIT is situated opposite the brand new Maxol forecourt convenience outlet on the Dublin Road, Dundalk, we saw the opportunity to give something back to our young customers who come into our store everyday. These bright students are the future of creativity and we wish them the very best of luck with their presentation and trip to Australia.”