Kilbeggan expansion

THE new owners of Cooley Distillery - Beam Inc - have signalled their intent to build the Kilbeggan brand in the US market by importing the largest case shipment ever of the blended whiskey for the St Patrick’s Day celebrations in the US.

THE new owners of Cooley Distillery - Beam Inc - have signalled their intent to build the Kilbeggan brand in the US market by importing the largest case shipment ever of the blended whiskey for the St Patrick’s Day celebrations in the US.

This is the largest single order the Louth-based distillery has filled since its establishment. Beam’s shipment of Kilbeggan represents more than a twenty-fold increase in the number of cases being exported to the US specifically for this time period.

The shipment will be distributed to 28 States including New York, California, Illinois, Maryland, Kentucky, Texas, Nevada, Hawaii and Washington DC. The company plans to extend distribution to 50 States in the near future.

Stephen Teeling, Senior Global Brand Manager, Irish Whiskey at Beam said: “This is the largest single order Cooley has filled in the company’s 25-year history.

“Beam is the second largest spirits company in the US and as part of the Beam family, Cooley is benefitting from its ability to distribute and market brands quickly and on a large scale.

“We expect to ship more Kilbeggan to the US in March 2012 than the total that was shipped in all of 2011 for all four Cooley brands.”

Cooley whiskeys will be featured at several high profile US events over the St Patrick’s festival weekend including the Irish Ambassador’s Reception in Washington DC on March 20.

A special presentation will also be made to An Taoiseach Enda Kenny the day before.