Slender Choice slay Dragon

A DUNDALK-based business couple have successfully won an investment on RTE’s Dragon’s Den after an impressive presentation of their low fat ready meals range.

A DUNDALK-based business couple have successfully won an investment on RTE’s Dragon’s Den after an impressive presentation of their low fat ready meals range.

There were no signs of nerves as Karen and Frank Daly secured an investment of e50,000 for an initially 45 per cent of their Slender Choice food range.

Karen told the Dragons how she herself had lost an amazing four stone before embarking on a a career with the new range.

What seemed to clinch the deal for the couple was the fact that they had a letter of intent from one of the larger supermarket chains.

In just over 12 months the busy couple have developed the concept and the brand Slender Choice was born, they sourced manufacturing partners and launched their products into stores.

At the SHOP retail exhibition in Dublin, Slender Choice won the Best New Taste Award from top Irish Chef Neven Maguire, a massive achievement for any new food product. As Jamie turned one this year their products were listed with both Dunnes and Superquinn in the Republic of Ireland.